Article Updated: 7th November, 2023 No matter how good of a review-based star rating you have on your website it still needs to compare to websites with a well-written review by customers. A positive review that describes their experience is what potential online shoppers are looking for when looking to buy a product/service online. However, […]
Article Updated: 7th November, 2023
No matter how good of a review-based star rating you have on your website it still needs to compare to websites with a well-written review by customers. A positive review that describes their experience is what potential online shoppers are looking for when looking to buy a product/service online.
However, there is a difference between a review that is left unresponded and one that is appropriately responded to. Responding to reviews makes them even more powerful and helps minimize the bad impact of negative reviews.
In this article, our online business reputation management experts from Trust Analytica will share insights on how to work with online reviews. Keep reading to know why positive reviews are important, and the best way to respond to positive reviews. In addition to this, we will also share 10 examples of good reviews for the company.
Reviews are great little tidbits of knowledge that help us gain perspective and evaluate our potential purchases. From ordering the next must-have video game to visiting a great new restaurant, reviews can help us make those decisions with greater confidence, as we hear others’ perspectives on the product or service in question.
Reviews are valuable pieces of information that allow us to get advice before we take the plunge and commit our money to something that may or may not be worth it. It is always wise to read reviews before you purchase anything. Reviews help build the best company persona that is not just realistic but also doesn’t contain any fluffs or fillers.
many different types of reviews can make or break a company’s online reputation? Whether it’s movie reviews, restaurant reviews, or product reviews, getting the opinion of someone who has experienced a service or item first-hand is invaluable.
Reviews can take many forms – online reviews, written reviews in publications, or even word-of-mouth recommendations from a friend. Regardless of the type or source of a review being sought, they can be incredibly helpful in providing insight into what other customers have thought about a product or service, as well as ensuring that would-be buyers make an informed decision when making their purchase.
There are two basic types of reviews, Good Reviews, and Bad Reviews. Keep reading to know what makes a good review and how it impacts a company’s sales.
Here is the basic difference between a Good Review and a Bad Review:
A good review is not that one that shows a five-star rating because it can be fake or forced and it doesn’t reveal a customer experience. A star rating only tells a potential online shopper that his experience with the company was good without revealing the HOW and WHY of the experience which is why reviews that only have ratings are not so helpful for the readers.
A good review explains why the customer enjoyed your business. This helps prospects understand what specifically sets your business apart from the competition.
Here is an example of a great review:
A good review should describe various aspects of the customer experience. Did the customer receive fantastic customer service? Was an employee particularly helpful, and did the customer leave the employee’s name in the review? Did the customer mention other elements of the customer experience, like a great website that was easy to use?
Did a review give you a high star rating but mention some negative experiences in the review response? This is a valuable opportunity to show how your business responds to feedback. Thank the customer for their response and explain the steps you are taking to improve. This will likely make the customer even happier, and show prospects that you are always working to improve your business standard.
Positive reviews are essential for businesses to succeed in a highly competitive market. Here are some of the most important benefits of positive reviews.
Numerous potential customers read through reviews before making important buying decisions and if those reviews paint an overwhelmingly positive picture, the chances of driving sales skyrocket. According to research positive reviews are one of the most important factors in deciding whether a customer will make a purchase or disown their online shopping cart.
By giving customers honest opinions from previous buyers and encouraging them to share their feedback, businesses build trust and eventually their brand presence. Positive reviews are also used as evidence for other potential buyers and give them the confidence needed when it comes to investing their hard-earned money in quality products or services. Reviews about your work provide another metric for knowing how much people favor it and if there are still areas of improvement that you must strive to bridge.
The age-old adage that “all press is good press” doesn’t necessarily hold for search engine ranking these days, as positive reviews can have a powerful impact on the way you are represented in search engine queries.
Through complex algorithms based on artificial intelligence, search engines evaluate your page or website based on its popularity and relevancy as it relates to the keyword you want to rank for.
Generally speaking, websites with higher ratings from consumers will tend to be ranked higher in search engine results since they act as a positive signal for search engines like Google. So when a customer writes a great review about the product or services you offer, that gives your website a bonus!
While there is no denying the fact that a 5-star rating is very beneficial for your business only a rating cannot tell the full story behind your stellar business performance. Google prefers reviews that also has a description and an image – detailed review are considered more relevant as compared to the ones that only have a star rating and nothing else.
To boost your business’s online reputation you need to request your customers to craft their reviews in a certain way so that it’s beneficial to your business. While most customers know how to do a proper positive review, many still don’t know, and asking them for a proper review just once can do the trick for your business.
Note: Always remember that a person with a negative experience with your business will go to every extent to make their voice heard. Therefore, you and your team will have to personally ask happy customers to create good reviews for your company in order to balance things out.
Here’s how to ask your customers for a review:
Google loves reviews with relevant images – reviews with images can boost your local SEO game and seriously improve your business visibility online.
Request your clients to add an image with their review so that most people can actually look at the product/service in real-time instead of just reading about it.
Doing this would definitely boost your business’s credibility and trust.
Nothing beats a natural heart-felt review but you can still ask them to add certain phrases to act as icing on the cake. Ask your happy customers to add certain phrases to their reviews so that it becomes even more helpful to your business’s reputation.
“I cannot recommend this business enough.”
“Their customer service sets the bar incredibly high.”
“The product quality consistently surpasses my expectations, leaving me astonished each time.”
“Their professionalism and dedication to customer service truly impressed me.”
“The inviting and comfortable ambiance is a constant here.”
“When it comes to ‘X…’, this is the undisputed best in town.”
“The staff is not only friendly but also extremely skilled.”
“The pricing is fair and transparent, offering great value for money.”
“Efficiency and punctuality define their service.”
Adding the name of the business owner or a team member who attended the guests creates a genuine connection between the customers and the team.
Doing this greatly improves your credibility and improves the likelihood of customers choosing your business over other competitors.
Here’s a sample of how your customers can add a team member’s name to their review
Positive Review Sample: “Dave and Smith from [company name] helped me sell my home at a great price. They were quick and they got me a great offer in just a few weeks. They have a whole team of experts, however, I recommend Dave as I just had a great experience working with him”.
Here are some of the best positive review examples and the correct way to respond to these reviews:
Creative and personal reviews not only increase the visibility of a business but also establish its credibility. Responding to reviews means that you read customer reviews and value customer feedback. When customers and prospects feel like they know the business owner, they are more inclined to return to the same business time and time again.
few businesses are better than JetBlue when it comes to responding to customer feedback. JetBlue proves that your business’s response doesn’t need to be long-winded. Even a quick thanks goes a long way.
quick response to review
JetBlue is also great at responding to negative feedback. When a passenger complained about their broken television screen on Twitter, JetBlue responded instantly. This opened up a personalized conversation, and both parties could come to a solution.
Doing a straight copy and paste from positive review response examples can feel automated and cold, which comes across as insincere to your customers. You don’t want your customers to think that you aren’t genuinely interested in what they have to say.
The way to avoid coming across this is by personalizing your reviews. The easiest way to personalize your review is by mentioning the customer’s name in your review.
How can you turn a negative review into a positive one? Use humor in your response! Instead of this sandwich shop getting discouraged by negative reviews it used them for marketing content.
Putting a lighthearted spin on one customer’s rant got them a lot of attention. This chalkboard not only shows passersby that the business has a fun vibe but also proves that the owners read their customers’ feedback. Using humor when responding to both positive and negative reviews is a great way to show your business’s personality and grab customers’ attention.
A guaranteed way to make your customers feel appreciated is by matching their energy. Instead of saying a dry thank you, you should make your positive review response dynamic. Replying with only a thank you makes your customer feel that you didn’t see anything noteworthy in their review.
Positive reviews are a great way to boost employee morale and keep your team motivated to deliver awesome experiences every day. In this review of Hard Rock Cafe, the customer mentioned the fantastic waitress they had by name. Take a look at how Hard Rock Cafe responded to that positive review:
When you respond to reviews, don’t be afraid to show your company’s brand! This will make customers more excited to engage with your business. The hair dye company oVertone does a great job at using its brand personality in every response. Every employee is free to use emojis and include their favorite shade of hair dye as a sign-off signature.
However, if you are too busy and dont have the time or a big enough team to give a personalized response to each review, you can also use the following review templates.
Hi [CUSTOMER NAME], Your kind words about our [PRODUCT/SERVICE NAME] are appreciated. We love making our customer’s days and we can’t wait to have the opportunity to make you smile again! Thanks for choosing us!
We’ve passed your wonderful review onto our team at [LOCATION], [CUSTOMER NAME]. Thanks so much for taking the time to leave a review about our [SERVICE]. Our customer feedback guides our business and helps us keep improving the service we provide. We look forward to delivering another excellent experience to you next time you visit one of our stores. Thanks for choosing to shop with us!
Thanks for the awesome review about our [PRODUCT], [CUSTOMER NAME]. We’re so pleased to hear it’s working just as it should and that you’re enjoying it so much! We’ve passed your kind words on to our product team. If there is anything else we can do, please let us know. We hope to see you in our [LOCATION] store again when you next need a [PRODUCT].
One way to get more reviews is to create a Google Business Profile (formerly Google My Business). This profile provides a place for customers to leave their reviews, and it also allows you to respond to them. Creating a profile is simple and only takes a few minutes. Once your profile is created, be sure to encourage your customers to leave their reviews. With a little effort, you can soon have a steady stream of customer reviews on the most popular search engine in the world.
Facebook is another great platform for businesses to get customer reviews. With nearly three billion users, it’s become the most popular social media platform in the world. This means that reviews left on Facebook have a good chance of being seen by the people in your service area.
reviews help modern travelers make informed decisions based on feedback from other customers. The modern traveler is more aware of advertising techniques, so they’re often unconvinced that the experience they will receive at your hotel is as good as the one you promise.
Because of this, they read online reviews, to learn about other travelers’ experiences, as a way of trying your service before they buy. Then, they make an informed decision about whether to stay at your hotel or not.
is a platform for people. Every month, people share over 3 million reviews on Trustpilot to help each other find great companies and make better buying decisions. More than just a rating, Trustpilot stars signify to the world that people love your company and you love them right back.
Responding to every customer review is easier said than done. Our experts understand that managing a business’s online reputation and responding to each review can be very hectic therefore our experts have created this AI-based reputation management tool to help you manage your reviews.
Trust Analytica helps you keep track and respond to each review on multiple different platforms through just one customized platform. TrustAnalytica’s review automation software is the right tool that you need to improve your online reputation and take the next step in your business. So what are you waiting for? Subscribe to one of our packages and take a smart approach to managing your online business right now!
Positive review feedback helps other customers understand that a company cares about its customers. A good exemplary response is to say thanks to the customer and appreciate them for taking the time to review your service/product.
To write good feedback for a review you must first analyze what the customer wants to say and then accordingly answer each question from the customer in a constructive way.
A 5-star review generally says good things about a customer experience with a certain company. However, a good response to a detailed 5-star review is even more impactful than reviews with just ratings.
Any review that has 4-5 stars and gives positive feedback about a customer experience with the company is positive.
Positive feedback helps customers understand that the company cares about each customer and they do appreciate their responses. You can check out this blog to look for three positive feedback along with templates for responding to positive reviews.
