The virtual world is full of uncertainty and content. There is no barrier to adding a comment or a post where an anonymous person can make tall claims with nothing to prove. Such are the conditions in which brands need to reach out and connect with customers and prospects. Before the hay days of SEO, […]
The virtual world is full of uncertainty and content. There is no barrier to adding a comment or a post where an anonymous person can make tall claims with nothing to prove. Such are the conditions in which brands need to reach out and connect with customers and prospects.
Before the hay days of SEO, social media, and other forms of online awareness, it was easy for brands to lure new customers in. All it took was a solid sales copy. Today, customer reviews and testimonials anchor the customers and even satisfy the concerns of the prospects.
That’s why companies need to have a solid review management strategy in place so that people perceive only those things about that brand that the brand itself wants them to. So, this blog will cover the idea of review management, its need, and how to choose the best review management software before the top suggestions.
Online review management has become a standard practice for all brands operating online. It includes monitoring the online chatter and influencing it through posts, responses, and replies. The result for the brand is to be painted in positive colors.
Mostly, brands cover a handful of platforms, including social media sites and review channels. There, they create and optimize their profiles to ensure that customers can leave a comment and prospects can see the interaction. This way, they provide the much-needed social proof that a brand is indeed trustworthy and reliable.
There are certain phases of online review management, including – but not limited to, collecting reviews, processing reviews by responding to them, and then storing them to showcase to others. The more a brand is adept at dealing with review management, the easier it is to win hearts and minds.
It is hard to imagine the considerable size of the brand without solid review management software. The software in place can do what a team of professionals cannot, even when they work around the clock. It starts with keeping an eye on primary sources of reviews and comments. Once a reviewer post a review, the software or tool immediately notifies the home base that a review is posted. This gives them the leeway to deal with the review based on its nature.
Following are some of the reasons why you should always have a modern review management tool in your arsenal.
Manual watches on platforms can cost a lot of money. Digital marketers with special skills do not come cheap. When they give everything they have, they cannot do what software can. Through prompt responses and replies, brands can save a lot of time and other resources in dealing with reviews, testimonials, and comments.
Brands cherish and covet authority in the virtual world. They want to be the name that can stop the users and make them come for more. This is only possible when they can have a rapport going. Since dedicated software can provide a quick notification, brands can have conversations and gain authority over other businesses with the users.
Search Engine Optimization (SEO) is still going strong despite some uncertainty and speculation. Google has iterated the fact many times that those brands that engage and connect with users through reviews can reap exceptional rewards through better rankings and indexing. The company even went on to say that it is the cheapest way to gain rankings points.
The internet is filled with stories – the good, the bad, and the ugly. In many instances, these stories revolve around brands, especially scandals and issues in their dealings. If brands are not on top of the developments and controlling the narrative, they can face a lot of damage. That’s why they must have the last say in matters.
Conversion is the desired action from a user in the marketing loop. When brands have achieved a higher place in the perception of customers and prospects, they can get new users to check out services and products, urging them to make a purchase. That’s the reason social proof and conversions are directly proportional.
A brand has social proof when customers are satisfied with the products and services and showcase their satisfaction to others. Social proof is closely related to the word of mouth as it has the power over recipients to act. With solid review management software in position, brands can collect and consolidate social proof for others to see.
There is countless online review management software, but not all are made equal. A company needs to cover all the bases before paying the premium for a service. Here are some of the factors that brands should keep in mind so that they can end up with the right tool:
Based on the availability and quality of these factors, brands can get a better deal to cover their online review management work.
Now that we have covered the ground on the nature and impact of review management on brands, it is time to get some suggestions out for those who are looking for one.
Podium
If you are looking for seamless integration and easy dashboard management of all the issues with the reviews and testimonials, Podium is a great contender. Not only you can reply to responses, but you can also send invitations and even devise a whole marketing strategy to dole out in the virtual world. As a bonus, you can get analysis and insights on trends to improve the brand reach and scope.
The pricing for Podium is based on the number of locations.
Embed Reviews
Embed Reviews is an online review management software that is designed and developed by Embed Social. The software comes with a rich repository of templates and widgets that allow brands to showcase the collected sentiment, along with processing and dealing with the content.
There are other SEO and review management features added to the tool for the convenience of the users. The Embed Review Pro Plan starts from $29 whereas Premium Plan takes $99 a month.
TrustAnalytica
TrustAnalytica does not need any introduction when it comes to reviewing management tools. The company offers a wide range of products and services for brands to stay on top of the developments in the virtual world. The package for the tool comes with a dashboard that imparts valuable insights to the brands so that they can up the review management game without much hassle. Additionally, you can purchase payment processing, messaging, and other applications for a holistic approach.
Yext
There is always some sort of advantage that software has over others, but if you need a true champ, Yext is the name. The software is based on cloud computing allowing brands to have APIs and other back-end solutions for their needs. From displaying star ratings in search results to connecting with prospects through user-generated content, businesses can get the top service at competitive pricing.
NiceJob
Love automation? NiceJob has got you covered. This is another cloud-based solutions provider where you need to set up the process and then forget about it, except when you receive traffic. The tool is favored by both small brands and large marketing companies because of its ease and convenience.
If you are thinking about paying a premium for premium services, you cannot go wrong with this company.
Online reputation management is based on customer reviews, sentiments, and testimonials. The process of collecting, managing, and showcasing customer reviews is dynamic, requiring all brands to keep on their toes. However, incorporating modern review management software can be a game-changer. In this blog, we have covered the nature and impact of customer reviews, and how software can make all the difference. In the end, we have shared some suggestions for choosing the right company for your needs.
TrustAnalytica is a leading review management software that can take advantage of innovation for your reputation. The pricing is just perfect and the range of services is enough for all.
TrustAnalytica is the best reputation management software for small and large enterprises. The software comes with a dedicated dashboard and insights to help marketers wade through uncertain waters.
A review management system monitors online portals to collect reviews from customers. Then, it allows brands to process and showcase the results to others so that they can have the social proof they need.
Reputation software is the same as reputation management software. It allows brands to collect and consolidate reviews for gaining benefits in the virtual world.
Online reputation management tools monitor and analyze online traffic to get brand mentions to the light. Based on the sentiment, they are treated to ensure that they are covered in a better light.
