Online customer reviews have become a paradoxical proposal for many businesses – they would love to have more but they are afraid to ask! For years, businesses are scratching their heads over the real impact of not only receiving favorable reviews from clients but also responding to them. The reality is that online reviews hold […]
Online customer reviews have become a paradoxical proposal for many businesses – they would love to have more but they are afraid to ask! For years, businesses are scratching their heads over the real impact of not only receiving favorable reviews from clients but also responding to them.
The reality is that online reviews hold immense power in turning things around for businesses on both human and technical ends. Through the use of specialized software, it can all be taken care of.
Many trusted outlets in the SEO world consider reviews highly effective for SEO. In simple terms, positive reviews can be considered free original content for a business. Since, content is king and crawlers take great notice of content to index and rank websites, essentially belonging to businesses, it all comes around fair and square.
For the sake of this article, we will go through;
In this age of the internet and social media, it is hard for any company to stay invisible, for better or for worse. People rely on online channels to look for and pick goods and services when the need arises. Construction companies are no exception to this trend.
People look for construction companies online and those who come up at the top with superb marketing content and favorable testimonials and reviews get to have the business. So, a solid reputation management software is a must for construction companies because whenever post damaging content on the internet, they will be notified to take necessary action against it in order to minimize the damage.
There are all sorts of people in the internet realm and more often than not, they post fake or false reviews or testimonials to hurt the reputations of construction companies. So, it is necessary for professionals there to learn how to improve online reputation through the best personal reputation management companies.
Whenever a construction company notices a negative PR campaign arising in the form of negative feedback across the internet, a solid reputation management tool becomes a necessity. These tools offer 360-degree notification protection against bad reviews along with a customisable dashboard to keep things in order for managers.
SEO stands for Search Engine Optimization. At the cost of oversimplification, it can be said that SEO is about making websites and webpages search-engine-friendly by following the best practices promulgated by them.
It is done to improve search engine rankings and drive more traffic toward a website, especially when compared to the competitors of that business. Google is the largest search engine around the world and has become synonymous with the terms SEO and search engines. Because of the high volumes of traffic and underlying complexities, the data is indexed and ranked by algorithms devised by Google.
As marketers, people are afraid of new updates in these algorithms because they let the rankings slide with often new updates.
Despite the changes in the algorithm, there are certain aspects of SEO that stay true even today, called the best practices.
Following are some of the best practices that defy untimely and even sudden algorithmic changes:
There are three major types of SEO:
TrustAnalytica is a solid brand in the domain of online reputation management. Since its inception, the company has managed to help construction companies in creating and maintaining a solid online presence for their clients and prospects.
Following are some of the signature features that come with TrustAnalytica’s world-class services:
If your construction company is struggling with poor coverage and setbacks due to malicious campaigns, then you are at the right place!
Businesses need to stand out from their competition to improve sales and long-term sustainability. Apart from direct endeavors by the companies such as marketing materials, promotions, advertisements, etc., it takes a dynamic approach to improve SEO.
Part of this dynamic approach is engaging with clients through reviews and testimonials.
The typical practice involves thanking for cordial feedback and resolving the issue in case there was a negative review.
Here is a rundown of two distinct reasons why businesses should pursue SEO for better credibility and visibility.
In contrast to the paid advertisement, SEO yields around 20% better lasting results for both mobile and desktop platforms. As with other marketing materials, paid advertisement is looked down upon by users. According to estimates, only 3% of users in the US click through paid links.
For every local business search query, Google lists around businesses and highlights their credentials with customer reviews and their responses. The special ranking is called the social pack and it lends immense credibility and visibility to businesses.
One of the factors that play a vital role for businesses to make it to the social pack is the quality of reviews they receive and the responses they provide against each review.
Responding to reviews and customer feedback does not only make a difference with customers and prospects but also with the search engines. The search engines have made their primary job to show relevant results to users against their queries.
For instance, if a user types “best office chairs in LA”, then Google will show results for the best and most legitimate companies operating in LA dealing in office chairs. One of the mechanisms behind placing the companies in the search results involves social proof and business trust and credibility.
Social proof is a psychological term but it is used here in the context of social connection and recognition. Brands receive traffic in terms of customer reviews. There are instances when reviewers do not receive any response to their reviews, no matter whether the review was positive or negative.
For both prospects and search engine crawlers, this could be a red flag. Contrary to this, cordial responses against positive reviews and appropriate responses to negative reviews.
No matter the quality of feedback, if a company responds against feedback, both humans and search engine crawlers will know that the company stands behind its commitments and promises while taking time to address issues and grievances.
In case of a bad review, the company connects with the reviewer and tries to solve their problem off-site and then can ask them politely to
Google has confirmed time and again that businesses that are vigilant in responding to customers’ reviews and feedback are rewarded with better rankings and visibility. Many marketers believe that bombarding profiles and websites with feedback and responses may yield better results in terms of SEO, but that is not the case.
Following are the factors that are most relevant in this regard:
The former deals with who posted the review while the latter deals with when someone reviewed products and services offered by a company. Keep in mind that third-party review sites such as Yelp have a feature where they can authenticate that the reviewer was indeed a customer.
This is another box checked by the platform that can help search engines rank and index businesses based on the perception customers have about that brand and how they interact with customers online.
Tackling online reviews and comments may seem straightforward but they are far from it. Almost every review could be different in context and content from the other, so replying to them can take up a lot of resources.
Many companies rely on rudimentary automated tools to deal with this, which makes the character appears to users and reviewers. Compared to this, the companies should have a solid plan in action to not only avoid embarrassment but also capitalize on the responses they send out against both positive and negative reviews.
There are many tools and software in the market that can set up the whole mechanism for maximum returns. For instance, TrustAnalytica is a leading brand in terms of online brand reputation management tools. It has cutting-edge technology behind its processes to let clients know when and where their brand was mentioned and in what light.
Putting manpower for this task can be costly and time-taking. Through this, companies can make sure they were quick to respond.
For a positive review, gratitude is a great thing. For a more escalating notion, an online reputation management tool allows companies to diffuse the issue before it could explode.
Brands with high reach and global audiences are often bombarded with reviews and testimonials. To give out timely replies and acknowledgments, it is best to have workable templates and drafts to speed up the response process.
Still, every response must feel custom. Again, this is where automated tools shine through. TrustAnalytica not only offers prompt notifications but also deploys appropriate templates for responses.
Templates do not cut it all the time. It is best to have an option of ticketing and assignment for complex issues. For instance, some reviews do not correspond with the message in the review. A 3-star rating for a glowing review could be confusing for both the managers of the company as well prospects and other customers.
This is where human intervention is necessary. By assigning tickets to employees for later responses, companies can take care of the issues when they could be better equipped to handle them.
