Google is at the heart of online branding and marketing endeavors for businesses. The company has developed and now manages several programs in this regard. Google Business Profile, which used to be Google My Business, is at the center of this setup. Under the GMB umbrella, brands can create profiles, optimize listings on Google Maps, […]
Google is at the heart of online branding and marketing endeavors for businesses. The company has developed and now manages several programs in this regard. Google Business Profile, which used to be Google My Business, is at the center of this setup. Under the GMB umbrella, brands can create profiles, optimize listings on Google Maps, and so on.
Many companies often wonder how local reviews on Google Maps work, especially small and medium enterprises (SMEs). Since these are important to help them climb the search rankings as well as connect with more people, they are interested in learning how they work and can be optimized.
This blog will deal with the introduction to Google Reviews, its importance for brands, and how they work in their favor when optimized and showcased.
Google Reviews, like any other type of review, allow users to write a description and assign stars for a brand. They are managed under the GMB banner allowing businesses to ensure that they can collect and consolidate them with much ease.
In terms of authenticity and reach, Google Reviews lead the pack with Yelp reviews and others following the line. That’s why brands and marketers are more than interested in cracking the code behind these.
Google Ratings are a direct descendant of Google Reviews. It is an aggregate of star ratings assigned to a brand by users. These are managed by Google and brands have no say in it, except collecting individual reviews on which these are based.
The importance of Google Reviews lies in its reach and scope toward gaining traction with more users. In this section, we will cover some areas where Google Reviews, among other types, shine through the internet. Part of the reason behind their importance is how they work on both the human and the internet levels.
TrustAnalytica is the obvious choice of businesses across the board for brands looking for a reliable online review management tool. With a secure setup and exceptional customer service, it ensures that all the bases are covered for your brand.
Online reputation for a brand is about the chatter and user perception of a brand. This is often based on the type of user feedback and conversations that brands prompt and carry through in the virtual world. In this day and age, brands need to nurture a solid online reputation because their existence depends on it. In turn, the reputation depends on Google Reviews because they are the go-to review platform that people employ.
Google has time and again iterated the fact that Google Reviews play a major role in deciding and even improving online rankings for brands. In this regard, only positive reviews do not generate positive signals, but even negative reviews can do the magic. All of these instances send a signal to the search engine algorithms that the brand generating and handling this much chatter, and mostly in its favor, resulting in better search rankings.
Customers have become much more conscious and wary of brands than ever. There was a time when these businesses had the last say in any matter. Today, users rely more on peer-generated content than sales copy and other brand-generated content.
When a brand has countless positive reviews on its profiles, it will allow users to trust the brand and place their orders. Researchers have even f out that over 94of % of modern online shoppers rely on reviews and treat them as personal recommendations.
Prospects or potential consumers are the users that are looking into the brand for the first time, looking for reasons to go through with the purchase. The most obvious place they search for validation is the reviews section. Since customers and current users of the products and services can spill the beans on what the brand stands for, almost 6 out of 10 prospects read at least four reviews before going ahead with the purchase.
Google Local Pack is a local search result widget that showcases the top three searches in a box. This puts the idea in the users’ minds that these selected brands are trustworthy and safe to conduct business with. When a brand collects and consolidates a substantial number of reviews, this sends a signal to Google that that brand is indeed legitimate and worthy of getting a place in the local pack.
Google Ratings is an aggregate of all individual reviews and stars assigned to a brand by users. It is a simple mathematical calculation but it casts a deeper shadow on the search rankings. This mark allows users to save time by simply going through the search results, instead of digging further with no apparent benefit.
This section is for users who want to leave a review for a brand but do not know how. The process is simple and intuitive enough to do on their own, but many, not tech-savvy users find it intimidating enough. So here is a simple guide to leaving a brand a review.
Google rules and terms are clear on writing and posting Google Reviews. Still, users need to go through them to ensure that they are not violating them. The most common issues with Google Reviews posted by users include accuracy, relevance, and being free from vulgarity and defamation.
When it comes to the authenticity of your review, make sure that it is unique and not copied or stolen from another reviewer. In addition to this, there should not be any conflict of interest, such as reviewing competitors’ brands for the sake of downgrading their brands.
Google takes proactive actions on its own or users can report reviews that are in direct violation of Google’s guidelines.
Brands cannot get enough positive Google Reviews. They send out positive signals to both human users and search engine bots, resulting in more business and better search rankings. When it comes to posting and placing reviews, users need to be aware of the rules of play before moving forward. In this blog, we have shed ample light on how local reviews work on Google, including all the subsidiary platforms, including Google Maps and more.
Since reviews play an important role in dealing with many online factors, brands must have a solid review management tool. TrustAnalytica has become increasingly popular with its secure and prompt products and services. Connect with us for a demo now!
The local Guide program helps people to earn points and unlock new things on the platform. To become a Local Guide on Google Maps, you need to review places with photographs and additional information so that people can benefit from them. The program is available in all the regions where Google Maps are functional.
The local Guide system works on contributions and points. The more a user contributes to the platform, the more accolades and badges he will receive for his contributions. Remember that there are no monetary rewards for putting in all the work.
According to many fact-finding reports, a whopping majority, almost 99% of Local Guides post accurate content. Still, there are many instances when the quality and integrity of data are affected by reviews from malicious actors.
According to Google, brands cannot bestow monetary rewards upon reviewers because it would pose a conflict of interest for parties. Even Local Guides cannot get paid after contributing to countless locations and businesses in a vicinity.
