How To Build Authentic Google Reviews For Your Business ?

With the cut-throat competition in every business these days, it is not easy for a company to leave its mark. It takes a lot of hard and smart work. One thing is clear; only providing “great” services or products is not enough.  There is no denying that what clients and customers say about a business […]

With the cut-throat competition in every business these days, it is not easy for a company to leave its mark. It takes a lot of hard and smart work. One thing is clear; only providing “great” services or products is not enough. 

There is no denying that what clients and customers say about a business seems truer than what the marketing material for that company says about itself. That’s why online review platforms, such as Google Reviews hold a key place to online brand reputation, especially to local businesses.

In this article, we’ll go through some of the processes that will help companies get Google ratings and reviews from clients.

Strategic Advantages of Google Reviews

On the surface, there is a simple equation. The more positive reviews a business gets, the more prospects and sales potential it will get for now and later on. But it goes way beyond that. In addition to this, automated google reviews allow businesses to publish and propagate positive reviews while negative reviews come directly to them without being published at the relevant platform(s).

Following are some of the key advantages if a company manages to get numerous positive reviews:

1. Online reviews are the new form of word of the mouth. Prospects and potential customers, when they go through reviews, realize that these were written by people like them and not the marketing team. Also, it pays to have ratings and reviews software for streamlining all the relevant processes.
2. Google is the largest and most widely-used search engine. Having a bunch of positive reviews on its native review platform increases business search ranking.
3. Leaving and integrating Google Reviews into your business website does not cost in terms money. But its long-term benefits include better local search rankings, consumer trust, and an increase in sales.

How To Get More Google Reviews For Less

After going through the advantages, it is clear to businesses that investing some time and effort in streamlining the Google Reviews platform for their business will yield maximum profits. However, streamlining is the keyword here. Let’s see how companies streamline this and integrate it into their workflow.

Note that it may seem tempting to employ fake reviews generator or to “buy” Google reviews. This is against Google policies and may result in severe penalties including a loss in SERPs and the overall digital health of your business.

Integrating Google Reviews With Your Business Website

There are three popular ways to do that:

1. Linking out the business page and review page
2. Creating a dedicated “reviews” page
3. Including a CTA block in the footer

Linking out the business page and review page

Customers naturally use the main website or social media profile of a business to go through the products and services they are offering. The same is true for leaving reviews. That’s why businesses need to create a bridge between Google Reviews page from their website.

Creating a dedicated “reviews” page

Instead of merely connecting the business website to Google Reviews page, you can create a dedicated Reviews page on your website. It can showcase reviews and comments from all other platforms apart from Google. 

Including a CTA block in the footer

For many businesses, it may seem a hassle to designate a section or a full page to Google Reviews. Another “natural” space where companies can create a bridge for Google Reviews is by adding a CTA block in the footer of the website.

Methods & Routes For Leaving A Google Review

Before expecting to have more Google reviews, it is best to teach clients and prospects how to leave a comment. This section is dedicated to that.

Customers can use a variety of devices and tools to leave a Google Review. Following are some of the most popular ways:

1. Leaving Google Reviews Through A PC/ Mac
2. Leaving Google Reviews Through Phone/ Tablet
3. Leaving Google Reviews Without A Google Account

Leaving Google Reviews Through A PC/ Mac

1. Open the internet browser of your choice
2. Through Google Search, look for a local business
3. From the Google Search blocks, click on the relevant business profile and scroll down to the “Reviews” section
4. Click on the “Write A Review” tab, which will take you to the reviews section
5. Out of the maximum 5 stars, assign several stars of your own choice
6. The description box is optional
7. Hit “Post” after assigning stars and writing a description

Leaving Google Reviews Through Phone/ Tablet

1. On your smartphone or tablet, open a browser of your choice
2. Use Google Search to find the relevant business
3. The block will appear with the information for that business
4. Hit “Reviews”
5. Under the Google Review Summary, you will have the “Rate and Review” button
6. Assign the relevant number of stars and add a comment in the description box(optional)
7. Add pictures(optional)
8. Click “Post” to publish the review

Leaving Google Reviews Without A Google Account

1. Select the Google Maps application or open an internet browser of your choice and go to maps.google.com
2. Employ the search bar in the application to find a business you want to review
3. Scroll down in the reviews tab and select “Rate & Review”
4. Add a review for that business. Description and photos are optional 
5. You will see a prompt reminding you that your review will be public
6. Connect an email of your choice
7. Hit “Publish”

To Summarize it All…

Google reviews are one of the determining factors that help Google as a platform understand a business. That’s why businesses need to take care of their reputation because it will directly affect their revenues. Getting authentic reviews for your business is a dynamic process. It starts with integrating all the tools and making it easier for clients to leave a review. Then, companies need to ask for reviews through multiple channels without being invasive. This way, they don’t see it as an intrusion and happily leave cordial reviews for the business. On the other end, it is a continuous process that should be improved upon periodically for better results.