Updated: 23rd November, 2023 Facebook is a market giant, and Meta App developers are always coming up with new features to keep the crowds happy and entertained. With Facebook being the leader of the pack, commanding a formidable over four billion users a month, it is no wonder that the daughter organization of Meta offers […]
Updated: 23rd November, 2023
Facebook is a market giant, and Meta App developers are always coming up with new features to keep the crowds happy and entertained.
With Facebook being the leader of the pack, commanding a formidable over four billion users a month, it is no wonder that the daughter organization of Meta offers unique options.
One of the sought-after features by both marketers and users is Facebook fan badges. You probably have already seen them too in posts on brand pages. So, in this blog, we will cover what they are, what they represent, and how to dole them out to users.
On a brand page, a Facebook fan badge shows the activity of a brand’s fan according to his participation in the content posted by the page. There are many types and forms of badges and they all are automatically doled out to the users when the manager of the page activates this feature on the page from settings.
A top fan of the page, worthy of a badge, is an active user who starts and takes the conversations to the next level. We all know that pages cannot run on their own. Simply adding content from the managers cannot drive better and more traffic. With loyal users and contributors on their side, they can attract prospects and get them to have a taste of the “real” brand.
Users get notifications from the application when they become eligible for a badge. Then, it is upon them to either showcase that badge during conversations on the designated page or not.
Social media platforms are built on a community basis. They try to cultivate a sense of belonging in people who may be far off in terms of space and time but are united through similar interests, such as the same brand page.
When a manager enables the Facebook fan badge tags for the users and pages of the fans, they are automatically assigned to the users based on their roles. Some are good at breaking the ice, and others are good at helping people with their problems regarding that brand. Whatever their role, there are interesting rewards and incentives for them through the Facebook badge system.
Apart from being a community-building space, people want to stand out and discriminate themselves from others based on their position and reach. A Facebook fan badge provides solid evidence for the claim.
There are millions of unique brands in the virtual world trying to secure a piece from the same customer pie. But everyone is selling a version of a handful of things. Apart from saturated inventory options and reach, there are not many ways they can distinguish themselves from one another for the customers or prospects. More importantly, they don’t have much to distinguish between loyal users and casual browsers and scrollers.
This is where a Facebook fan or loyalty badge comes into the picture. Through this, users not only feel like a part of the equation but also become part of the online marketing campaign. They answer questions from prospects and clear their doubts. That’s why it is one of the most important aspects of Facebook marketing for brands that wish to acquire and retain customers.
Marketers are always on the lookout to find and try new options for unique messages and connections. Facebook badges offer the same thing to users who are more active in certain spaces. The best thing about these badges is that they are assigned to users automatically, depending on their activity and involvement with the brand’s online activities.
In its simplest form, a badge is a reward that is conferred upon the users who were instrumental in driving traffic and support to the brand’s page. There are many ways to reward loyal fans, but somehow this is the one that shows more prestige than a $10 coupon for their next purchase.
Community building is at the heart of social media marketing and connections. If rewarding a badge to the most active users is not community-building, we do not know what else is. However, since there is discrimination between different badges, you can always make the case that this is somehow merit-based.
Prospects are the users who show interest in a brand. They are new to that business and somehow make up their minds before placing their maiden orders. Most of the online marketing is about assuring them that the brand they are checking out is indeed legitimate and offers relevant services. By having more users with badges and fan support, prospects will be at ease.
There is a variety of these fan badges on Facebook based on the level of activity and the type of activity that users perform on the respective pages. In this section, we will discuss some of the most common badges that are awarded by brands to their loyal users.
This badge is for new members, as the name explains. This is to welcome them into the group and feel they already a part of the community
Members who have been in the group for over a year get this badge. This shows that they have been with the group for more than a year. It boosts loyalty and appreciation.
Who does not want to find a thing that many people can see and appreciate? When a member is awarded this badge, it means that he was with the group right from the beginning. This also provides authority to the person in terms of information and trivia.
Not everyone is a conversation starter, even in real life. This is truer for online spaces and platforms. This badge is conferred upon those members who can spark discussions and make the group come alive.
The greeter is like the receptionist that can make new members feel welcome. They are not many conversation starters or founding members, but they are the first ones to make new members make at home.
Written content is not the only source of providing information and entertainment to the members. Those who often upload new videos and pictures are awarded this badge.
Links are the blood supplies of the engagement and conversions. Those members actively share links with others and induce positive engagement from other users.
The rising star is self-explanatory. It is often awarded to those members who make big strides and splashes with their activity in the group.
Conversation booster is another coveted badge that is awarded to page fans who keep the conversation going. They have the potential to get the hustle and bustle going in the group.
As a user, here’s how you can get the following Facebook fan badges:
Remember, these badges are awarded by group admins based on your participation and contributions within the group. Keep engaging, sharing, and supporting others to increase your chances of earning these fan badges.
As a digital marketer or the owner of a brand, it is tempting to unleash the power of Facebook badges in the group. But many do not know how. Fortunately, the process is quite simple and hassle-free. All you need to do is go to the Settings of your brand page and locate the Facebook Badges option. Click on it and toggle it on, if it is not already. That’s it! You are all set to reward your users and contributors in the group with loyalty badges.
Another thing that baffles many marketers. These badges are awarded automatically to users based on their activities. There is no editorial process or overseeing and everything is done from the back end of the application.
Apart from awarding the badges to loyal customers, what can a digital marketer do with them? As it turns out, many things can be done with these badges, if you are willing to think something out of the box. This section is dedicated to pointing out three novel ideas to unleash the power of incentives and prestige to the most loyal users.
All users are made equal but some are more dear to a brand than others. Since it is always difficult to conduct surveys and find out manually, these Facebook badges can make it easier for brands to pinpoint the most active and positive users. Discounts and deals based on their seal and badges can motivate them to do more.
Advertisement is highly targeted these days. Studies have already shown that there is no point in showing the same advertisements to all users that are different in their brand recognition and adoption journey. Through these badges, brands can understand which users are better acquainted with the products and services.
Brands need to encourage their users to become more attached to the name and products of their services. At the very least, this is encouragement for the users who are either conversation starters, conversation boosters, and so on.
Facebook badges are awarded to users automatically based on their type and level of activities in their Facebook groups. If you want to collect more badges, you need to start conversations and boost confidence in new members.
Yes, they are automatically awarded to the users based on their type and level of activities in the group. There is no editorial oversight or control regarding the badges and their distribution.
It is hard to define the place of a badge in the rankings. There are founders’ badges, conversation boosters, and starter badges, along with greeter badges. Based on what you do and how much you do it, badges are assigned to you.
To see the badges on your Facebook posts and account, you can go to the settings of your account. There, go to the Facebook Badges and see how many badges you have and their recipients.
There is no way to rank the best Facebook badges in their current state. However, a case can be made that founder badges, conversation boosters, and starter badges are considered the most prestigious in virtual spaces.
Here is a simple guide to getting badges faster:
